An article in Variety is warning consumers about promoting the newest wrinkle in horror movie promotion from Lions Gate: real blood.
“A vial of blood from “Saw” star Tobin Bell — who plays the villain Jigsaw — was mixed with red ink and printed on a poster for the next installment in the horror franchise.”
This sort of creepy advertising isn’t that new, as the article mentions later on. A poster from Adidas used blood from each player of the New Zealand “All Blacks” rugby team. After comics writer Mark Gruenwald died, his ashes, by request, were mixed in with the ink for the frist collection of his comic ‘Squadron Supreme.” And KISS did it way back in 1977 when Marvel Comics put out a Super Special featuring the band that used their blood in the printing process.
So c’mon, Lion’s Gate, this is old hat. If you really want to be a trendsetter, skip the vial and just use all of his blood. That’ll get attention, from fans and authorities alike, we can finally kill this annoying franchise, and you can make a lot more posters.
Wow, what a heartless comment at the end there. Tobin Bell should be exsanguinated because he was in a series of movies you don’t like? Did someone force you to watch Saw? Even as a joke that was cruel and unnecessary.