Super Bowl Sunday! It’s coming! The day you’ve been waiting for! The greatest day of television ever! The day you gather unto you your friends and family in a joyous shared activity filled with action, suspense, laughter, soaring triumph and crashing defeat. Unfortunately there’s also a bunch of football mixed in there to distract you from the highlight of the day: the ads.
The Super Bowl is the day ad men dream of when they go to sleep. After all, nearly a third of the country will be watching the game, and many of them watch as much (or more) for the ads as they do for the sport. And why not? Super Bowl ads are always the wildest, most outrageous, most controversial commercials you’ll see all year, and more people will be talking about them the next day than whatever goalie made a free throw from the green, or whatever it is they do.
So why not jump straight to the meat? Head to AdWeek and watch a lot of them right now. Learn how to tell when you need a new job, watch a conspicuously non-wired man in an avatar-filled world, see how insects are plotting to steal your refreshments, discover how Danica Patrick was enhanced, and get a jump start on getting this year’s annoying SoBe Lifewater CG-lizard dance song stuck in your head.
You won’t get all the ads there, and some of the video clips are
“teasers” for the actual commercials, which is just weird. But it’s a
great pre-game kickoff for the main event… which will be Monday
morning when everyone just watches the ads on YouTube.