In an interview with Assignment X, Tim Minear suggested one thing he’s learned from his many cancelled shows: avoid the confusing, one-word title.
Well, I knew this going back to – pretty much every show that I’ve worked on has had a terrible title. WONDERFALLS doesn’t tell you anything, THE INSIDE doesn’t tell you anything, FIREFLY doesn’t tell you anything – none of these titles tell you anything. [TERRIERS sounds like it will be] a reality show about dog grooming. On the other hand, I will say this, when I imagined DRIVE, I thought, “Well, DRIVE – that is an active title. It’s one word, it tells you everything you need to know about this underground cross-country road race” – and nobody watched that either. So I have no answers [laughs].
So, if you were going to pitch Firefly today, what would you name it?
Keeping in mind that “Like Star Wars But From Han Solo’s Side” is probably unworkable.