Showtime may have figured out how to advertise a TV show on the Kindle.
Give everybody the first script for free.
Right now, and until August 31, you can download the script to the pilot episode of their new show “Nurse Jackie,” starring former “Sopranos” star Edie Falco, to your Kindle e-book reader. You’ll also get (free!) schedule information and nags to watch the show when it premieres on Monday, June 8th.
It’s not a bad way to build some buzz, and I’d love to get scripts for other shows the same way (Dr. Horrible? The Guild? Are you listening?) Look for more Kindle-based promotions to come along, as long as its still the latest sexy thing.